This is a new brand that I have created for Glasserton Bioengineering, a new wheelchair seating design company that is helping change through, innovation, research and collaboration.
I wanted to create a simple but effective brand mark that will be recognizable and stand out on its own. The 'G' circle that I have created has a subtle link to someone sitting in a wheelchair and the sharpness on the ends of the 'G' rather than rounded helps focus your eye on it.
The subtle colour palette and condensed font style complement the brand.
Along with the new identity I created brochure files that are used online as interactive pdf files and I designed and built this simple website, see below.