The Inverclyde Community Action Response Group (ICARG) was set up during the lockdown of the Covid19 pandemic. Coming out of lockdown doesn't mean that help is no longer needed by those in the Inverclyde community. The campaign centred around reducing the stigma re asking for help.
The concept we have created gets across the message that it’s ok to ask for help and that you are not alone in what you are going through right now.
We launched with an amazing projection of our key messages on to the Tower Hill building in Gourock, this was followed by a billboard campaign, leaflet distribution, press advertising and an online digital campaign. We also managed to be included in a BBC documentary all about lockdown in Inverclyde.
Project Deliverables:
Branding
Building Projections
Billboard Campaign
Press Advertising
Digital Campaign
Social Media Campaign
Leaflet Distribution
Creative/Concept: Mark Hutton
Art Direction/Copywriting: Garth Ivan (withHeart Agency)
Media/Marketing: Louise Hunter (Summerhouse Media)
Projections: Bruce Newlands (Trancnd)